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After working on growing our business for the past four years, our team agreed it was time to find out more about you, our loyal customers. Over the first few months of 2014, we met with, talked to and surveyed our customers around the US. We asked you numerous questions about yourself, as well as about your interaction with our products. We found that our customers had many common characteristics. You share a love of the ocean and for discovery. When it came to our products, we saw trends in your responses. Your affinity for seaweed and all things that...

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